DAVID SHAH - ANSWERS SOME OF THE BIG QUESTIONS FACING DESIGNERS IN TODAY

1. THE ATHLIESURE BOOM - WHO WILL WIN?
David looks back at the phenomenal growth of this sector of the apparel and accessory market to ask how it happened and where it is going. Is it more than a design fad, has it passed its zenith and where are we going next in this market.

2. WELLNESS AND TECHNICAL DEVELOPMENTS
The consumer obsession with wellness and well being has brought new life and acceptability to the face of synthetic fibres and technical developments in the apparel and show market. Not only that, consumers are looking for more than just looks in a product, they want performance

3. THE ARRIVAL OF THE MILLENNIAL GENERATION
The arrival of this new generation will pose huge challenges to the established fashion system run by boomers like myself. From the workplace to product delivery, their way of doing things will bring a new sense of individuality and rebellion to the market. We are moving from a ‘trend’ dominated world to a ‘cult’ driven one? We are all going to have to learn a new set of rules from marketing to design where the irregular is the regular and the unfamiliar the familiar.

4. FASTER FASTER FASTER…
It’s not a five minute world anymore, but a five second one. We’re talking instant versus planned, spontaneous versus structured. You can see how the fashion world is busy with speed to market and re-booting to be in touch with an Instagram reality. “Seen now, buy now!” easier said than done, but there are solutions!

5. THE NEW MORALITY
We trace the ways in which morality is becoming a touchstone for individuals, public figures and brands. Across the board, there is a shift towards nailing colours to the mast and seeking to make a difference. Whatever your sphere of influence, from the local neighbourhood to wider fields, there is an increasing realisation that it’s no longer about relying on governments or institutions to set the standard for behaviour and principles, but about making a personal stand in everyday life.

6. TRANSFORMATION ECONOMY
Here’s the big big challenge for the future. In a world where the consumer wants more than the aspirational and emotional, we chart the amazing change coming to design as we move from today's ‘experience’ economy to a ‘transformational’ economy. David Shah tells you how to do it.

AND MUCH MORE…..

There are only 6 sessions available.
October 9 or 10, 2017.
A 2h 15min individual presentation for $2500+gt for you and your team whilst David will be visiting Australia. Contact Sharon to arrange a time.



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